Sixth Edition of Oman Perfume Show Kicks Off Tomorrow, Thursday 22 January

Muscat, 21 Jan 2026 (ONA) --- Oman Convention and Exhibition Centre will host the 6th edition of Oman Perfume Show, which will kick off tomorrow, Thursday the 22nd of January 2026.

More than 200 exhibitors from local, regional and international markets will take part in the week-long event, which reflects the evolution of the perfume industry in the Sultanate of Oman.

The exposition’s opening ceremony will be held under the auspices of HH Sayyida Basma bint Fakhri bin Taimur Al Said.

The show will take place amid a surge in the perfume and luxury goods sector in the Sultanate of Oman, driven by rising demand for high-end experiences, in addition to the expansion of international brands in the local market. The large turnout portrays the role of Oman Perfume Show as a specialized marketing and investment destination at the regional level.

The event also contributes to supporting business and tourism in the Sultanate of Oman, as it attracts delegations and visitors from regional and international markets, increases hotel occupancy rates, motivates services and activates the sectors of hospitality and restaurants.

The show offers visitors an opportunity to explore distinctive fragrances, special offers and come in touch with a comprehensive experience that blends traditional and modern craftsmanship and innovation in the perfume industry.

The show, which runs until 28 January 2026, brings together prominent houses of perfume from the region, along with leading international brands, experts and specialists in the perfume industry.

The opening ceremony will see the launch of the new visual identity of Oman Perfume Show 2026 whose designed is inspired by Oman’s rich heritage and its historical bonds with scents and perfumes.

The updated identity incarnates Oman’s status as the land of perfumes and cradle of perfumery.

Besides celebrating the Sultanate of Oman’s historical role in the trade of frankincense, resins and roses (notably those of Al Jabal Al Akhdar), the event will show how Oman has acted as a meeting point of perfume trade routes that contributed to the development of the perfume industry throughout the ages.

More than 30,000 visitors turned up at the venues of Oman Perfume Show last year, which affirms the growing business reputation and community interest in the event.

--- Ends/Bishara